Our story
Over two decades building strong relationships between producers and distributors.
Company Foundation
Established in 1999, Fruits & Nuts, S.L. was founded with a clear vision: to bridge the gap between international producers and the Spanish market, creating long-term partnerships based on trust and reliability.
First steps
The early years were dominated by two key products — pineapple from Thailand and walnuts from France — which marked the beginning of our commitment to connecting producers with importers and building lasting relationships.
Growth & Consolidation
.With the addition of new products and origins, Fruits & Nuts expanded its portfolio and continued to grow as a trusted partner in the Spanish market and consolidated its reputation as a trusted partner.
New generation
Today, the second generation is leading the company’s next stage of growth, expanding its international presence while maintaining the values of trust, commitment, and reliability that define Fruits & Nuts.
Learn more about us
Established in 1999, Fruits & Nuts, S.L. was born from the vision and entrepreneurial spirit of Xavier Serrano, the company’s founder and current CEO. His goal was clear from the beginning: to connect international producers of nuts and dried fruits with the Spanish market, creating long-term partnerships based on trust and reliability.
The name Fruits & Nuts tells the story of where our journey began. In the early years, the company focused on two core products: pineapple concentrate from Thailand, representing the “Fruits,” and walnuts from France, representing the “Nuts.” These products marked the beginning of a journey that allowed the company to gradually expand its portfolio of products and origins, always guided by a single principle: building a strong reputation based on trust, transparency, and consistent quality.
Over time, Fruits & Nuts strengthened its role as a trusted bridge between international producers and the Spanish market, exclusively representing selected suppliers and delivering high-quality products with a personalized, agile, and reliable service.
Today, the second generation carries forward the vision that gave birth to Fruits & Nuts, combining the experience and knowledge built over more than two decades with a forward-looking approach focused on global growth and sustainability.
From our origins to today, our purpose remains unchanged: to connect the world’s leading producers with the Spanish market and other destinations, creating strong relationships, delivering value, and ensuring excellence throughout the supply chain.
More than 25 years later, Fruits & Nuts continues to be guided by the same principles that defined its beginnings: trust, commitment, and transparency, while building lasting relationships based on mutual growth and shared success.